Digital_Commerce

Report: Digital Commerce
Current Trends and Figures

Digital Commerce Report 2H2025

Our latest Digital Commerce M&A report reveals a significant rise in dealmaking in 1H2025, with 1,391 transactions recorded, representing a 22% year-on-year increase. This marks the second-largest deal volume recorded, surpassed only by the pandemic-driven surge in 1H2022, which saw a temporary spike in e-commerce demand.

The ongoing momentum is now fueled by more fundamental shifts in the industry, primarily driven by the AI trend. From generative AI reshaping online shopping experiences to AI-powered business agents transforming B2B sales, Digital Commerce is undergoing a technological transformation that’s expected to reshape the sector in the coming years.

Strategic buyers and financial investors are racing to invest in transformative technologies, with acquisitions serving increasingly as a means of innovation and staying competitive in this rapidly changing ecosystem. The growing role of AI in driving digital commerce is setting the stage for a new M&A wave, expected to gather further momentum in 2026.

The report covers key subsectors within Agencies & Service Providers, Digital Commerce Software, Internet Services & Portals, Online Retail, Media, Social & Gaming.

Key topics addressed in the report include:

  • Trends and analysis of M&A activity
  • Transaction overview by region
  • Most active acquirers and deal highlights
  • Valuation insights and metrics

Top Buyers

valsoft-logo 2_Publicis_Groupe_groesser 3_Frasers_Group
Total_number_of_deals___valuation_multiples_in_Digital_Commerce__2020-2025

The above graph covers the period between January 2020 and June 2025. Throughout the M&A report, median “trailing 30-month” multiples plotted in the graphs refer to the 30-month period prior to and including the half year or quarter.

DigitalCommerce-2H2025-thumbnail

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To read more about current M&A activity in the Digital Commerce sector, download the latest report below.

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