Report Introduction

Uncertainty is still rife with Europe’s new data privacy laws. 25 May 2018 saw the introduction of the General Data Protection Regulation (GDPR) which is going to affect the data-centric digital marketing industry.

Although regulation has yet to drive a major overhaul in digital marketing models, it is guaranteed to radically change targeting practices. In turn, it will also challenge – or else vindicate – consumers’ preference for free content, and this could make all the difference.

Digital Marketing report just released (2H2018)

  • Deal volume is up 20.1% compared to the same period last year, getting closer and closer to its peak of 2015
  • Increasing importance of marketing analytics services across industries creates a widening buyer pool
  • Big IT consulting firms – Accenture, Deloitte, IBM and PwC – continue in their pursuit of digital marketing agencies as they aim to provide full-service digital marketing capabilities to clients

Executive Summary

Top Aquirers

Deal Geography

Where are the biggest deals happening in the world? Where should you concentrate your efforts to build buyers or disruptive businesses that could help transform your company?

A definitive list of the top acquirers: what does this tell us about the direction of the sector and how could this affect your company's M&A.

How much is your company worth? What should you be paying for your next M&A transaction? Get the essential overview on deal values.

Valuation Metrics

Top Buyers in the Report

Why has a new urgency returned to Digital Marketing?

"The digital marketing industry is living in interesting times as uncertainty about how the EU’s new data privacy law, GDPR - is going to affect the data-centric digital marketing industry in the medium to long term.

Any potential slowdown is yet to materialise as the digital marketing industry’s transaction volume continues its upward trajectory, edging ever closer to its former peak in 2015. With 185 announced acquisitions, deal volume was up 20.1% compared to the same period in 2017."

Jonathan Simnett


Hampleton Partners

Jonathan Simnett, Director at Hampleton Partners, tech M&A dealmakers