Digital marketing has seen a high level of M&A deal activity as companies and investors scramble to acquire digital capabilities.
Members of the Hampleton team, including Alexander Franke and Neal McCleave, have significant expertise and experience working in digital marketing. They have contributed to M&A projects, creating venture strategies and direct business unit management for companies such as F-Secure, Tiscali, and Talk Talk. Our experts anticipate search marketing M&A to slow somewhat due to maturing of that market and the rise of personalised, interactive, social marketing. Sectors that the Hampleton team believes to have the strongest M&A push going forward are mobile, ad tech, social and analytics on the marketing side and big data and digital media on the content side.
At Hampleton, we follow Digital Marketing closely and look at the sector within the parameters of the three following sub-sectors:
- Web marketing services
- Mobile marketing services
- Advertising network operations
For more information about Digital Marketing M&A, please feel free to request a complimentary copy of our 2016 report.